Expanding Global Racing Offerings for Operators
BetMakers Technology Group and Podium have announced that BetConstruct AI has selected AdVantage, their fully managed racing platform, following a comprehensive evaluation of available solutions. The agreement broadens the racing options accessible to operators across one of the industry’s largest iGaming platform providers.
Through this partnership, BetConstruct AI operators gain access to AdVantage, a complete racing solution that merges premium global racing content, live streaming, and a wide array of wagering products. Supporting both fixed-odds and tote betting, the platform includes Same Race Multi capabilities, derivatives markets, and exotic wagering opportunities, alongside configurable trading, risk management, and branding features.
Executive and Partner Perspectives
Martin Tripp, Chief Operating Officer at BetMakers, stated:
“We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers‘ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”
Josh Sparke, Managing Director at Podium, added:
“We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.”
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, commented:
“Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”
