Expanding the Lottery.com Brand Across Latin America and Canada
Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW), known as SEGG Media, has announced Panmaya LLC, operating as International Gaming Alliance (IGA), as the inaugural partner under its newly established Lottery.com global affiliate program. IGA, an international operator with experience running regulated lottery and gaming businesses, will help export the Lottery.com brand across Canada and Latin America under SEGG Media’s updated affiliate model.
Shifting away from operating lottery games directly, SEGG Media’s international strategy relies on an affiliate model that connects players to licensed operators. IGA will manage market entry, licensing, marketing, and customer acquisition across the initial wave of Latin American markets, absorbing early-stage operational costs and execution risk, while SEGG Media retains strategic and brand control.
Technology Deployment and Website Relaunch
The international rollout is powered by SEGG Media’s proprietary technology stack, including Spektrum, an international lottery platform acquired in 2025 that mirrors systems used by leading operators across Europe, Asia, and Africa. IGA will utilize this technology to operate localized product offerings while speeding up launch timelines.
Additionally, SEGG Media plans to relaunch the Lottery.com website as an information and affiliate hub. The site will feature localized lottery results, editorial content, and affiliate links directing players to licensed operators, with IGA managing day-to-day operations under SEGG Media’s brand oversight.
Executive Perspectives
Robert Stubblefield, Chief Financial Officer and Interim President and CEO of SEGG Media, stated:
“IGA is our first partner under our new Lottery.com global affiliate program, and it won’t be the last. We’re putting the IGA partnership to work as the template for how we scale Lottery.com internationally. This model is not novel or unique, it’s tried and tested and makes sense for our Company. Funded by IGA, powered by our own technology, and built from day one so that our brand and the upside stay exactly where they belong and that’s with our shareholders.”
Additional markets, commercial terms, and launch schedules will be announced as details are confirmed.
