Official Airline Partnership and Travel Discounts
SBC has announced a new partnership with TAP Air Portugal, naming the carrier the official airline partner for both the upcoming SBC Summit and the Affiliate Leaders Summit. Through this collaboration, attendees travelling to the events in Lisbon can access exclusive discounted flights by booking directly through the TAP Air Portugal website.
The partnership enables delegates to save 10% on Economy Class fares and 15% on Business Class fares. By streamlining travel accessibility for participants arriving from Europe, the Americas, Africa, and beyond, the initiative supports SBC’s core mission to unite the global gaming industry in Lisbon while reinforcing the city’s standing as a premier destination for international business events.
Executive Perspectives and Event Details
Discussing the partnership, Paul Mills, Event Director at SBC, stated:
“The experience starts long before delegates arrive at the venue. From arranging meetings through SBC Connect to booking accommodation at preferential rates, we want every part of the journey to Lisbon to feel as seamless as possible. Partnering with TAP Air Portugal is another important step in that direction. As our international audience continues to grow, making travel more accessible is a natural extension of our commitment to delivering a better overall event experience. We are delighted to welcome TAP Air Portugal as the official airline partner of SBC Summit and the Affiliate Leaders Summit.”
To qualify for the promotional pricing, travel must incorporate the official event dates, and return flights must take place within 10 days of the conference, subject to standard TAP Air Portugal fare rules and conditions. Running from September 29 to October 1, 2026, at the Feira Internacional de Lisboa and the MEO Arena, SBC Summit will bring together 40,000 global professionals across three days of conference sessions, networking, and an exhibition featuring over 800 exhibitors and sponsors.
Furthermore, the co-located Affiliate Leaders Summit will welcome 10,000 delegates from the affiliation and performance marketing ecosystem, offering a dedicated conference stage, specialized exhibition floor, and targeted networking for operators, media buyers, SEO specialists, and suppliers.
