Strategic Platform Integration and Market Expansion
Atlaslive has announced a strategic partnership with FIRST.bet to integrate its advanced sportsbook technology into the Atlaslive platform ecosystem. This collaboration brings deep operational experience and proven technology tailored to the Brazilian market, reinforcing Atlaslive’s platform strategy of deploying sportsbook solutions engineered specifically for the demands of highly competitive regulated markets.
FIRST.bet operates as a Tier-1 sportsbook technology provider delivering fully managed, high-performance solutions across Latin America, Europe, and Africa. Founded by former SBTech leaders, the company holds licenses from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen), alongside GLI-33 certification and ISO auditing.
Its recent industry accolades include Sportsbook Supplier of the Year at the SBC Awards 2025 and EGR LATAM Awards 2025, Best Sportsbook Provider at BiS SiGMA South America 2026, Sports Betting Supplier of the Year at the EGR B2B Awards 2026, and an Individual Achievement Award for Founder & CEO Tom Light at the EGR Awards 2026.
Operator Benefits and Executive Commentary
For operators utilizing the Atlaslive platform, the partnership delivers access to sportsbook architecture stress-tested under real Brazilian market conditions, encompassing high-volume traffic, unique player behaviors, and compliance mandates under Law 14.790/2023. FIRST.bet’s product suite includes features such as Bet Builder, Fast Markets for in-play engagement, and Player Props designed to maximize retention and performance.
Tom Light, Founder and CEO of FIRST.bet, stated:
“Brazil is the most demanding sportsbook market in the world right now, and operators there need technology that has already proven itself under real conditions. Our product has already been stress-tested under exactly those conditions, powering some of the country’s largest brands at full traffic. Atlaslive has built one of the most respected platforms in the industry, and the way they give operators genuine choice and control is exactly why they are a partner worth joining. The World Cup showed exactly why that track record matters: it is the difference between holding players through a peak event and losing them.”
Mykola Vernydub, COO at Atlaslive, added:
“Bringing FIRST.bet to our ecosystem strengthens the sportsbook capabilities available to operators, backed by a strong track record in Brazil. That is the kind of flexibility and performance that matters in a market this competitive.”
