Strategic Integration and Global Racing Rollout
Digitain has agreed to a new integration partnership with Pythia Sports and Racing1, introducing horse and greyhound racing across Digitain’s operator network for the first time. Technical integration is currently on track to be completed in August, with the first operator scheduled to go live later this summer.
The partnership follows Digitain’s recent acquisition of a UK licence and provides a single integration combining Pythia’s racing data, pricing, and trading support. For operators outside the UK and Ireland, the offering also includes a comprehensive media rights package from Racing1 delivered under the “Racing1 Markets” brand. Racing1 Markets coverage spans racing events from the US, UK, Australia, New Zealand, South Africa, South America, the Middle East, and Turkey.
Timing, Fixtures, and Executive Commentary
The companies timed the launch around several major upcoming fixtures, including Glorious Goodwood, York’s Ebor Festival, the St Leger at Doncaster, the Breeders’ Cup at Keeneland, and the Melbourne Cup meeting.
Stephen Davison, Head of Commercial Operations at Pythia Sports, stated:
“We’re delighted to be working with such a well-recognised brand in Digitain who are a name that’s instantly familiar to anyone in the industry. We know this was a competitive process, so it means a lot to have been chosen as their horse and greyhound racing partner. Racing can feel complex for operators, but with one integration we can wrap in data, pricing, risk management, and media rights, so Digitain and their partners get everything they need in one place. Alex Jones has already shown real drive and ambition for where he wants to take this, and we’re looking forward to building something strong together.”
Alex Jones, Regional Sales Director at Digitain, added:
“At Digitain, we’re always looking to strengthen our sportsbook offering with products that deliver real value for our partners. We’re delighted to be working with Pythia Sports and Racing1 as this allows us to introduce a comprehensive horse and greyhound racing solution through a single integration, making it easier for our partners to add premium racing content backed by trusted data, pricing, trading expertise and media rights. This partnership supports our continued growth in regulated markets and gives our partners another powerful way to engage players with world-class racing throughout the year.”
