Locally Licensed Operator and Media Giant Synergize Sports Broadcasting with High-Performance Betting Technology
Award-winning iGaming provider GR8 TECH has officially partnered with Setanta Bet, a locally licensed online sports betting operator in Georgia and a key subsidiary of the prominent Setanta Sports media ecosystem. Under this strategic partnership, Setanta Bet has successfully integrated and deployed GR8_TECH’s proprietary GREAT_SPORTSBOOK iFrame solution.
By joining the “Champions Club”, GR8_TECH’s exclusive network of ambitious operators powered by high-performance technology, Setanta Bet gains immediate access to a robust sports betting engine designed to accelerate user acquisition, deepen player engagement, and optimize operational margins.
Technical Specifications: The GREAT_SPORTSBOOK iFrame
The GREAT_SPORTSBOOK iFrame provides Setanta Bet with a highly scalable and adaptable sportsbook solution engineered for rapid deployment and localized customization.
Core Platform Capabilities and Features
| Feature Category | Platform Specifications & Utilities |
| Event Volume & Coverage | Over 180,000 monthly events across 50+ sports and esports disciplines with 24/7 live betting coverage. |
| Personalization Engine | AI-powered event recommendations and customizable user widgets. |
| Operational Control | Advanced tools including odds personalization, margin personalization, and geo-targeted content delivery. |
| Player Engagement | Standard and advanced wagering features such as cashout options, multi-bets, and embedded CRM capabilities. |
| User Experience | A fully mobile-first interface designed to align with modern player expectations. |
Executive Perspectives: Capitalizing on Media and Betting Synergy
The partnership is strategically designed to capitalize on Setanta Sports’ extensive media reach in the region, providing a seamless crossover between sports viewership and interactive wagering.
Vardan Hakobyan, Head of Sales at GR8_TECH, spoke on Setanta Bet’s entry into the Champions Club:
“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club. The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”
Tamar Badashvili, CEO at Setanta Bet, highlighted how the collaboration matches the operator’s regional growth requirements:
“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand. It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands.
“We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”
