Amusnet and PokerStars: Tier-1 Rollout Set to Deliver 98 Certified Games to Flutter Entertainment Brand
iGaming software provider Amusnet has expanded its distribution footprint in the Italian regulated market through a content integration agreement with PokerStars, a prominent global brand operating under the Flutter Entertainment corporate umbrella. The partnership advances Amusnet’s strategy of scaling its market share in key European jurisdictions by aligning with leading B2C operators.
The commercial rollout officially commenced with the launch of Shining Crown, an established title within Amusnet’s portfolio known for its classic mechanics and consistent retention performance across multiple regulated territories. The technical alignment will scale sequentially over the coming months to integrate the supplier’s wider catalog into the operator’s digital platform.
Phased Content Integration and Regulatory Compliance
The commercial agreement establishes a direct pipeline for Amusnet to showcase its verified casino products to a broader Italian audience. Following the initial deployment of Shining Crown, the integration roadmap dictates the gradual addition of alternative player favorites and newly released slots.
Upon completion of the full technical rollout, PokerStars’ registered users in Italy will gain access to 98 fully certified Amusnet titles. This extensive collection blends classic reel configurations with modern bonus mechanics, ensuring the content satisfies regional compliance mandates while providing high-quality entertainment values that align with Italy’s strict advertising and operational guidelines.
Executive Perspectives on Market Positioning
Polina Nedyalkova, Managing Director of Amusnet Italy, emphasized the milestone value of collaborating with a highly reputable tier-1 operator:
“Partnering with PokerStars marks an important milestone in our expansion strategy in Italy. PokerStars is a globally recognised brand with a strong reputation for delivering exceptional player experiences in regulated markets. This collaboration further strengthens our position in the market and reflects our commitment to providing high-quality gaming entertainment through partnerships with leading operators.”
The integration highlights a broader industry trend where premium B2B suppliers leverage established international gaming brands to build sustainable, compliance-first growth within mature European jurisdictions.
