iGaming Updated Jun 2026 2 min read

What Is the SBC Summit?

The Sports Betting Community conference series for gambling B2B

In short:

SBC Summit is the Sports Betting Community conference series, run by Sports Betting Community Ltd. It is a set of annual B2B events that bring iGaming operators, vendors, regulators, and affiliates together across multiple regional markets, anchored by the flagship SBC Summit in Lisbon.

What is the SBC Summit

SBC Summit refers to a portfolio of B2B conferences run by Sports Betting Community Ltd. The flagship event is the SBC Summit in Lisbon, normally held in September, drawing tens of thousands of attendees across operator, vendor, regulator, affiliate, and media segments. Regional editions cover North America, Latin America, Eastern Europe, and the Middle East and North Africa, each tailored to the local commercial and regulatory context.

Each summit pairs a multi-day conference programme with a sizeable exhibition floor. The programme covers regulation, M and A, product trends, sportsbook trading, casino innovation, payments, marketing, and compliance. Awards programmes run alongside several editions.

What happens at SBC Summit events

The exhibition floor is the commercial centre of any SBC Summit. Platform vendors, game providers, payment companies, marketing agencies, and compliance vendors host stands and run customer meetings throughout the event. Operators visit to evaluate vendors, renew relationships, and explore new market entries. Senior executives attend networking dinners and side events organised by exhibitors.

The conference programme runs in parallel, with main-stage panels, vendor-led tracks, and closed-door regulator roundtables. Award ceremonies such as the SBC Awards recognise operators, vendors, and individuals across multiple categories. Many vendors time product announcements to coincide with the event.

Why SBC Summit matters in B2B

SBC Summit Lisbon is, alongside ICE in London and G2E in Las Vegas, one of the three largest B2B gambling events in the calendar. For operator commercial teams, attendance is essentially mandatory. Vendor procurement, partnership development, and competitive intelligence all run through summit windows. For vendors, the event is a major commercial channel, with significant share of annual pipeline opening at the show.

Gamblers Connect publishes editorial coverage of each major SBC Summit, including vendor briefings, regulatory developments, and award outcomes. Coverage is editorial; vendor sponsorship of show-related content is clearly labelled as such. Listings in the iHub directory remain independent of event sponsorship status.

Frequently asked questions about What Is the SBC Summit?

The flagship event is in Lisbon, normally in September. Regional editions run across North America, Latin America, Eastern Europe, and the Middle East and North Africa, with venues varying by year.

iGaming operators, B2B vendors, regulators, affiliates, payment providers, game studios, marketing agencies, and trade media. Senior commercial and executive attendance is high, particularly at Lisbon.

ICE Barcelona is the larger event in attendee count and exhibition floor scale. SBC Summit Lisbon is positioned as more focused on operator commercial deal flow. The two are complementary rather than directly competitive, and most major vendors exhibit at both.

Yes. The SBC Awards programme runs alongside Lisbon and is split across multiple categories covering operators, B2B vendors, payments, casino, and individual achievement. Nominations and judging precede the event by several months.

Related terms

Achievements Achievements are goal-based mechanics that reward customers for completing defined actions or milestones, used by operators to drive engagement, session length, and product discovery. Acquisition Acquisition is the operator activity of attracting and registering new customers across paid, organic, and affiliate channels, measured by volume and cost per registration or first deposit. Active Player An Active Player is a customer who has met a defined activity threshold, typically at least one wager or deposit, within a stated reporting window such as a day, week, or month. Administration (Back-Office) The back-office is the operator's internal administrative interface for managing customers, games, payments, bonuses, risk, and reporting across the iGaming platform. Affiliate Marketing Affiliate marketing is a performance-based acquisition channel in which third-party publishers refer customers to an operator in exchange for revenue share, CPA, or hybrid compensation. Affiliate Tracking Software Affiliate tracking software attributes traffic, registrations, deposits, and revenue to the referring publisher and calculates contractual payouts.
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