iGaming Updated Jun 2026 2 min read

What Is iGB Affiliate?

The affiliate-focused conference and media brand for iGaming partnerships

In short:

iGB Affiliate is the affiliate-focused conference series and media brand operated by Clarion Gaming. Its events bring together operators, networks, and publishers to negotiate deals, share best practice, and benchmark performance across the iGaming partnership channel.

What iGB Affiliate is

iGB Affiliate is part of Clarion Gaming’s wider iGaming portfolio, which also includes ICE. The brand operates affiliate-specific events including the long-running iGB Affiliate London event and regional editions across Europe and North America. The audience is heavily skewed toward affiliate publishers, network operators, and the affiliate-management teams inside operators.

The events are smaller and more focused than the main ICE show, with the explicit goal of pairing publishers with operators looking to expand affiliate partnerships.

How operators and publishers use iGB Affiliate

Operators use the events to recruit new affiliate partners, renegotiate existing deals, and benchmark commercial terms against peers. Publishers and networks use them to land new operator brands, expand into new geographies, and validate their value proposition against the broader market.

The conference programme covers SEO, paid traffic, regulatory change in marketing rules, and affiliate-tracking technology. Sessions are often led by working affiliates and operator affiliate managers rather than executive talking heads.

Why iGB Affiliate matters in B2B

Affiliate marketing is one of the largest acquisition channels in iGaming, and the iGB Affiliate brand has been the central B2B venue for that channel for over a decade. For operators, affiliate-focused events deliver concentrated access to publisher inventory. For publishers, they deliver concentrated access to operator commercial teams.

Gamblers Connect engages across the affiliate-event circuit and publishes affiliate-program coverage in the iHub directory.

Frequently asked questions about What Is iGB Affiliate?

They are both operated by Clarion Gaming and historically co-located in London. From 2025 ICE moves to Barcelona, with iGB Affiliate continuing as a related but separate event series. The two events share an audience overlap but address different commercial focuses.

Affiliate publishers, affiliate networks, operator affiliate-management teams, affiliate-tracking platform vendors, and B2B marketing service providers focused on iGaming. The audience is heavily commercial rather than technical.

It depends on the publisher’s stage and ambition. New entrants benefit most from the networking and operator-access aspect. Established publishers use the events for renewals, geo expansion, and benchmarking.

Related terms

Achievements Achievements are goal-based mechanics that reward customers for completing defined actions or milestones, used by operators to drive engagement, session length, and product discovery. Acquisition Acquisition is the operator activity of attracting and registering new customers across paid, organic, and affiliate channels, measured by volume and cost per registration or first deposit. Active Player An Active Player is a customer who has met a defined activity threshold, typically at least one wager or deposit, within a stated reporting window such as a day, week, or month. Administration (Back-Office) The back-office is the operator's internal administrative interface for managing customers, games, payments, bonuses, risk, and reporting across the iGaming platform. Affiliate Marketing Affiliate marketing is a performance-based acquisition channel in which third-party publishers refer customers to an operator in exchange for revenue share, CPA, or hybrid compensation. Affiliate Tracking Software Affiliate tracking software attributes traffic, registrations, deposits, and revenue to the referring publisher and calculates contractual payouts.
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