Leading content provider ICONIC21 has announced a primary commercial milestone, securing a comprehensive partnership with the high-profile aggregation platform Hub88.
The agreement grants Hub88’s extensive operator network immediate access to ICONIC21’s full library of live casino, slots, and virtual games.
A Focus on High-Performance Game Shows
A central pillar of the integration is the rollout of Gravity Wheel, ICONIC21’s latest game show innovation. Unlike traditional formats that rely on rare bonus triggers, Gravity Wheel features four active multipliers—Saturn, Moon, Comet, and Sun—on every single spin. The “Sun” multiplier is particularly noteworthy, offering the potential for massive 1,000x payouts. The deal also includes recent slot hits like Las Piggas and popular non-traditional formats such as Plinko and Crash games.
Technical Synergy and Market Edge
The partnership leverages Hub88’s efficient Casino API, which allows for rapid deployment with minimal technical friction. Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, emphasized the strategic fit:
“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality. We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players.”
Jessica Inglott, Head of Supplier Relations at Hub88, added:
“Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product.”
