In a major move to redefine sports storytelling, STATSCORE and CNN Brasil have entered into a landmark strategic partnership.
Under this agreement, the major news broadcaster will integrate STATSCORE’s advanced SportsAPI and LiveCommentary widget into its digital ecosystem, providing a high-fidelity layer of football intelligence to its nationwide audience.
Real-Time Intelligence for Digital Storytelling
The partnership centers on STATSCORE’s SportsAPI, which delivers an extensive stream of football data—from live scores and key incidents to granular team and player statistics. This data is delivered in a format designed for immediate editorial use, allowing CNN Brasil’s journalists to build richer, data-driven narratives around tactics, form, and match momentum.
Complementing the raw data is the LiveCommentary widget, which utilizes smart automation to turn match events into vivid, human-like messages. This allows the broadcaster to present each game as a compelling narrative that unfolds in real-time across its website, mobile apps, and social media channels.
A Pillar of High-Quality News
Murillo Ferrari, Product & Audience Manager at CNN Brasil, highlighted the value of this integration:
“Football is a major pillar of our coverage. Through our partnership with STATSCORE, we are adding technical data and live updates to our digital environment, combining match statistics with CNN Brasil’s analysis. This integration supports our commitment to providing a high-quality, informative experience for our engaged audience.”
George Fotev, Chief Revenue Officer at STATSCORE, echoed this sentiment:
“We are thrilled to team up with CNN Brasil, a powerhouse in Brazilian news and opinion… By combining our live data expertise with CNN Brasil’s editorial strength, we are creating an experience where every match can be followed with the clarity, depth and emotion that fans deserve.”
For STATSCORE, the deal marks a significant milestone in its expansion within the global media sector, reinforcing its status as a critical technology ally for broadcasters who want to transform live sports into highly engaging, digital-first experiences.
