Affilka

What Affilka Does

Affilka is an affiliate management software platform built for the iGaming industry, used by casino and sportsbook operators to run their affiliate programmes from one place. Launched in 2018 and operated out of Malta, it covers the full cycle of affiliate work: recruiting and managing partners, tracking their campaigns and the players they bring in, setting and calculating commissions, and paying affiliates out. The company reports considerable scale on the platform, citing more than 440 iGaming brands, over 360,000 affiliate accounts and around 85 million registered players running through it, figures it uses to present the product as a widely adopted option rather than a niche tool.

Tools for Affiliate Teams

Commission Constructor

At the centre is a flexible commission constructor that lets an operator define exactly how and when affiliates are paid. It supports revenue share, CPA and hybrid deals, with rules that can key off criteria such as first deposit amount, bet or wager size, and custom KPIs, so a programme can run several reward structures side by side.

Multi Brand Management

Operators running several brands can fold them into a single affiliate programme and back office, so partners choose which brand or brands to promote while creatives, landing pages, balances, reports and commission settings are all handled in one place. The company frames this as a way to raise brand exposure and cut the cost of running each programme separately.

Integrated Payouts

Affiliate payments run through built in payout options, with the system processing rewards in bulk rather than one transfer at a time. Supported methods include Neteller, Skrill, cryptocurrency processing and bank transfer, among others, so an operator can settle a whole affiliate base in one run.

Tiers and Analytics

The platform supports multi tier sub affiliate structures, where an affiliate can bring in further partners and earn a share of their activity, and it provides player and campaign analytics so operators can see which partners and channels are profitable and adjust marketing spend accordingly.

Scale on the Platform

Affilka sits in the iGaming affiliate software category, among other tracking and management platforms operators use to run partner programmes. Its main reference points are breadth of use and the size of the network it reports, the hundreds of brands and hundreds of thousands of affiliate accounts active on it, paired with a feature set built for operators that want to manage multiple brands, commission models and payouts from a single system. That combination of scale and configurability is the basis of how it is positioned against competing affiliate platforms.

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