Alanbase

Alanbase at a Glance

Alanbase is a SaaS affiliate platform that businesses use to build and run their own affiliate programmes and to track partner traffic in real time. Founded in 2022 by Jacob Kabir and Bulat Garipov and based in Tallinn, Estonia, it is aimed at iGaming and other performance marketing verticals. The company describes itself as built by people from iGaming and affiliate marketing for others working in the same field, and it reports a client base of more than 60 operators, including online casinos and sports betting sites across several markets. It is offered purely as software that an operator runs for its own programme, keeping data in house, rather than as an agency or network that takes a cut of results.

Inside the Software

Commission Models

Alanbase supports the standard performance models, CPA, revenue share and hybrid, and ships with preconfigured setups meant to get an iGaming programme running quickly rather than requiring a long build. It is designed around speed and high traffic volumes, which the company presents as a fit for fast moving affiliate operations.

Reporting and Analytics

Reporting is the part the company highlights most. It offers cohort analysis, flexible promo code tracking and customisable metrics that can be applied across dashboards and individual deals, with data updating in real time, so an operator can break performance down in detail and build deals around the numbers.

Setup and Pricing

The software is sold as a monthly subscription, with public pricing the company lists from around 350 dollars a month. That published pricing positions it as a self contained tool a business runs itself, rather than a managed service billed on a share of revenue. Pricing starts at that level and scales up for larger programmes, and because it is delivered as software the operator keeps direct control of its data and payouts.

Who Uses It

Alanbase competes in the affiliate tracking and management space with other SaaS platforms that operators and affiliate teams use to run programmes. It leans on quick setup, open pricing and the depth of its reporting as the reasons a business would choose it, and its user base skews toward iGaming and other high volume performance marketing operators. As a smaller and more recent entrant than some rivals, it competes on price clarity and analytics rather than on a long market history. Independent listings such as Capterra describe it as a focused tool for building and scaling affiliate programmes.

Alanbase Bulletin

Gamblers Connect items mentioning Alanbase gather below, with two way links to this page.