Kambi Partners with Pickwin to Power Sportsbook Growth in Mexico

by Dimitri Dimitrov Published on January 2, 2026
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kambi pickwin partnership sportsbook

Premium sports betting supplier Kambi Group plc has announced a strategic multi-year partnership with Pickwin, one of Mexico’s fastest-growing online operators.

Under the agreement, Pickwin will replace its existing third-party provider with Kambi’s award-winning Turnkey Sportsbook solution, signaling a major upgrade for its platform.

Upgrading the Player Experience 

The migration to Kambi’s technology will provide Pickwin with a comprehensive suite of advanced features, including the popular Bet Builder, AI-driven trading capabilities, and robust regulatory compliance tools. This move underscores Pickwin’s commitment to offering a tier-one product tailored specifically to the dynamic Mexican market, where demand for sophisticated betting options is rising.

Leveraging Global Data 

By joining Kambi’s network, Pickwin will also gain access to margin-driving insights derived from billions of bets processed globally. This data-led approach will enable superior pricing and risk management, helping the operator compete more effectively against established rivals in the region.

Executive Insights 

“We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences,” said Werner Becher, CEO of Kambi. Diego Sanchez, CEO of Pickwin, echoed this sentiment, stating that Kambi’s “reputation in the region gives us the confidence to deliver a premium experience to our players.” The partnership is scheduled to launch imminently, further cementing Kambi’s status as the leading B2B supplier in Latin America.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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