ThrillTech has officially announced the successful rollout of its flagship jackpot solution, ThrillPots, across the entire UK-facing portfolio of BVGroup.
Following a strategic partnership agreement initially revealed in September, the innovative product is now live and active on major platforms including BetVictor, Heart Bingo, talkSPORT BET, and Betano UK.
The integration empowers these operators to offer players a dynamic jackpot experience designed to significantly heighten engagement across both iGaming and sportsbook verticals. ThrillPots functions by allowing players to opt-in to progressive jackpots during their core gameplay, enabling the chance for surprise wins via bespoke side-bets that add a new layer of excitement without disrupting the primary game flow.
Faye Williams, Head of Business Development at ThrillTech, highlighted the significance of the deployment, describing the live launch with BVGroup as “an exciting milestone” for the technology provider. “ThrillPots was built to bring fast, energetic and deeply engaging experiences to players, and BVGroup’s forward-thinking approach has made them the perfect launch partner,” Williams stated.
She further noted that it has been “fantastic to watch ThrillPots light up their UK brands and deliver a new wave of entertainment.”
This commercial launch follows a pivotal year for ThrillTech, marked by the acquisition of a remote operating license from the UK Gambling Commission in April. Securing this license was a critical step in the company’s European expansion, allowing it to supply its proprietary technology to tier-one operators in highly regulated jurisdictions.
To support this growth trajectory, the company has also strengthened its leadership team with key hires, including Xavier Besseau as VP of Growth, Nemanja Grujicic as Global Sales Director, and Rocio Mata as Head of Technical Compliance.
From the operator’s perspective, the integration aligns with a broader strategy of product differentiation. Eoin Ryan, Director of Sportsbook and eGaming at BVGroup, expressed his satisfaction with the partnership, noting that the group is “delighted to have launched ThrillPots across our UK brands.”
Ryan emphasized that “innovation that enhances player enjoyment is central to our strategy, and ThrillTech’s technology has delivered exactly that.” He confirmed that the solution has already “added a fresh layer of excitement to our portfolio,” citing strong initial engagement from customers.
