Fennica Gaming, the international B2B arm of the Finnish state-owned operator Veikkaus Group, has officially marked its entry into the Canadian market through a landmark launch in Québec.
The supplier has successfully rolled out its portfolio of online casino games on Loto-Québec’s digital platform, which stands as the sole legal online gaming option in the province.
The launch was commemorated with simultaneous celebrations: the Veikkaus Group teams gathered in Helsinki, while the Loto-Québec team marked the occasion in Montreal.
This collaboration represents a pivotal moment in Fennica Gaming’s international expansion strategy, bringing its unique Nordic gaming content to Canadian players for the first time. In addition to the casino games currently live, the provider has confirmed that its renowned eInstants will soon be added to the platform.
The integration process was described as a triumph of collaboration and technical agility. Both parties worked closely to ensure that the deployment was not only swift but also fully compliant with local regulations. The project encompassed game development, localization, certification, and rigorous User Acceptance Testing (UAT).
For Fennica Gaming, this partnership is more than just a new territory; it is a validation of its ability to deliver high-quality, compliant content to strictly regulated markets.
By securing a foothold in Québec, the company aims to scale rapidly, adapting its diverse portfolio to meet the specific tastes of North American players.
The move highlights the growing demand for innovative game mechanics that offer a “twist” on traditional entertainment, a core value proposition of the Fennica brand.
Joni Hovi, SVP Customers and Marketing at Fennica Gaming:
Expanding into the Canadian market and to Québec is an important milestone for us. We aim to scale rapidly and to deliver high-quality content to regulated markets. This launch reflects our commitment to long-term growth and our ability to adapt to diverse market needs. We are excited to start the mutual journey with our customer success team, to secure the right offering and successful sustainable business growth of our new Friends in Canada.
Kirsi Lagus, SVP, Portfolio and Product Development at Fennica Gaming:
The technical integration, game development, localization, certification, releasing and UAT processes went smoothly. We worked closely with Loto-Québec to ensure compliance with local regulations and to meet the highest standards of quality. It’s a testament to the strength of Veikkaus Group’s capabilities and the agility of our teams. We are also confident that our games offer the players a new type of entertainment with a twist they might have not seen before.
