OpenBet, a global leader in sports betting entertainment, has officially entered into a strategic partnership with TxODDS.
This collaboration will see the integration of the supplier’s advanced Tx Fusion data-delivery engine directly into the OpenBet Trading System.
The move is designed to significantly expand access to real-time sports betting data for operators across international iGaming markets.
Through this agreement, OpenBet’s extensive client roster can now incorporate TxODDS’ multi-source odds technology via a seamless, single integration point.
The Tx Fusion platform, which has recently been enhanced by the inclusion of sophisticated analytics from Lacerta Sports, the B2B division of Starlizard, will be made available to all sportsbooks utilizing OpenBet’s architecture.
This integration brings together a powerful trifecta: OpenBet’s global distribution network, TxODDS’ low-latency data capabilities, and Lacerta’s advanced modeling frameworks.
The result is a comprehensive data and pricing solution that covers both pre-game and in-play markets with exceptional precision.
By embedding the Tx Fusion feed directly into its Trading System, OpenBet provides operators with the flexibility to include this service as a core component of their omnichannel offering.
The companies have stated that the primary objectives of this partnership are to improve speed, accuracy, and market depth for trading teams.
Furthermore, the integration is expected to streamline the onboarding process and support the deployment of more dynamic risk management and pricing models.
This collaboration is strategically positioned to strengthen data accessibility and enhance operational efficiency for operators within major regulated iGaming jurisdictions.
By reducing latency and increasing the volume of high-quality data available, OpenBet and TxODDS aim to empower operators to refine their margins and offer a more competitive product to end-users.
Thomas McGrath, Chief Revenue Officer for TxODDS:
We are delighted to partner with OpenBet to bring our Fusion data-platform to a truly global operator ecosystem. Together we are enabling the next generation of sports-betting trading, offering real-time, high precision, scalable data and making it available not just to the few, but to any operator striving to compete at the highest level in the OpenBet ecosystem.
Jason Ayton, SVP Strategy at OpenBet:
The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks, and our deep partnership with TxODDS represents a tremendous opportunity for both existing and new core Sportsbook & Trading System customers. By integrating TxODDS’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage – optimising margins, improving pricing performance, and strengthening their overall product. This is an enhancement every customer should be taking full advantage of, and we’re excited to bring this level of value to the market together.
