Playtech has significantly expanded its long-standing partnership with SkillOnNet, establishing itself as the operator’s exclusive Bingo content and network supplier across the United Kingdom and Mexico.
This major agreement covers several prominent SkillOnNet brands, including the popular PlayOJO and PlayUZU platforms, and strategically coincides with the introduction of a new, dedicated Bingo brand, Zingo Bingo, which has successfully debuted in the UK market.
To facilitate this deepened collaboration, SkillOnNet has fully migrated its existing Bingo offering onto Playtech’s latest and most advanced Bingo platform. This transition is viewed by both companies as a critical step in the technological evolution of their partnership.
By integrating into the Playtech Bingo network, SkillOnNet gains immediate access to several crucial operational advantages, including: shared liquidity across interconnected gaming rooms, a comprehensive suite of player engagement features, and dedicated support from Playtech’s expert Bingo Network Management team.
This move further solidifies Playtech’s dominant position as a major supplier of Business-to-Business (B2B) Bingo liquidity across the globe, while simultaneously providing robust support for SkillOnNet’s continuous expansion throughout key international markets.
Both organizations are already engaging in joint marketing and promotional campaigns specifically designed to boost shared network liquidity and enhance overall player activity and retention across the newly expanded Bingo portfolio.
The launch of the new dedicated Zingo Bingo brand underscores the collaborative effort to capture a larger share of the dynamic Bingo sector in both the UK and Mexican markets.
Marat Koss, Chief Interactive Gaming Officer at Playtech:
We’re pleased and excited to welcome SkillOnNet to the Playtech Bingo Network. Their decision to migrate their iconic brands like PlayOjo to our new Next-Gen iBingo platform is a strong validation of our technology and long-term Bingo strategy. We look forward to continuing our close collaboration with the SkillOnNet team as we build on our shared success and drive further growth across key markets.
Malcolm Farrimond, Head of Bingo, SkillOnNet:
We are delighted to partner with Playtech Bingo as we bring PlayOjo, PlayUZU, and our new Zingo Bingo brand to their platform. To mark the launch of the new PlayOjo bingo, we will produce a large scale ATL and digital marketing campaign, including strategic TV sponsorship deals. The strength of Playtech’s technology, combined with the scale of its Bingo network, makes them the ideal partner to support our growth. We’re confident this collaboration will deliver great value to our players and look forward to building a strong, long-term relationship.
