Danske Licens Spil, the premier casino brand in Denmark and a key subsidiary of the state-owned Danske Spil, has announced a major, long-term partnership with EveryMatrix.
The tier-1 operator has selected EveryMatrix’s platform technology to power its extensive casino and bingo operations, with the migration scheduled for a full launch in the summer of 2026.
This agreement signifies a profound shift, as Denmark’s leading casino and bingo business will transition its entire operations from its incumbent provider to the cutting-edge EveryMatrix tech stack.
This comprehensive move will incorporate EveryMatrix’s renowned player engagement and gamification tools, enabling Danske Licens Spil to deliver richer, more interactive experiences to its customer base while simultaneously boosting acquisition and retention rates across its product portfolio.
For EveryMatrix, this collaboration represents its most significant casino platform deal secured this year and is further validation of its position as one of the iGaming industry’s most trusted and valuable technology providers.
The successful securing of another large-scale agreement with a state-owned operator confirms the supplier’s dominance in delivering turnkey platform solutions for major, regulated markets globally.
EveryMatrix has achieved record-breaking growth and profitability for both its own enterprise and its diverse client portfolio, a success largely attributed to the strength of its integrated platform offering, which features award-winning casino, sportsbook, and core technologies.
The confidence demonstrated by Danske Licens Spil’s management team in selecting EveryMatrix to replace its long-standing technology provider, the first replacement since Denmark’s market was regulated in 2012, serves as a tremendous endorsement of the platform’s reliability and superior capability.
The flexibility of the technology will allow Danske Licens Spil to effortlessly integrate with a broad array of game providers, ensuring an enriched player experience.
Ebbe Groes, Group CEO & Co-Founder, EveryMatrix:
“To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix. The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”
Søren Schneider, iGaming Director at Danske Licens Spil:
“After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”
