Altenar, a leading provider of sports betting software, has successfully extended its longstanding partnership with Nordplay Group to facilitate the launch of the new Onerush brand in the highly competitive Swedish market.
This expansion solidifies an already fruitful collaboration and reinforces Altenar’s position as a key partner for operators targeting newly regulated jurisdictions.
The launch follows Nordplay Group’s legal entity, Buccone Trading Limited, recently acquiring a license to operate in Sweden.
The operator has now quickly gone live with the Onerush brand, which is powered entirely by Altenar’s award-winning sportsbook module.
Through Altenar’s fully-managed sportsbook solution, Onerush immediately gains a strong competitive footing in the market.
The solution includes a wide array of customizable features tailored for the local audience, comprehensive 24/7 customer support, and advanced reporting tools.
This robust technological infrastructure is essential for helping the new entrant differentiate its offering and effectively attract new customers from launch.
The agreement is an extension of a proven existing partnership. Altenar’s sportsbook technology has previously been deployed with great success by two of Nordplay Group’s other Swedish brands, Frank & Fred and Jubla.
This continued reliance on Altenar demonstrates the provider’s strength as a long-term partner capable of assisting operators with localization and providing a competitive edge.
The partnership ensures Onerush can focus on challenging mainstream competitors by delivering a leading offering characterized by lower friction and more engaging betting experiences.
Sam Hill, Sales Director at Altenar, commented on the continued success of the relationship:
“We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands. Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”
Nicolas Lund, COO at Nordplay Group, highlighted the strategic choice of provider:
“In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden. We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”
