Pragmatic Play has made a massive strategic investment in Latin America, launching a cutting-edge live casino studio in Bogotá, Colombia.
This state-of-the-art facility, which is delivered and operated by partner ARRISE, is designed to meet the escalating demand for premium, hyper-localized live dealer experiences across the region’s expanding regulated iGaming markets.
The new studio represents a significant commitment to local players. It will feature over 100 tables, broadcasting an expansive selection of Pragmatic Play’s most popular live casino classics, including roulette and blackjack.
Crucially, all games will be customized to local market preferences and hosted entirely by native Spanish and Portuguese-speaking dealers.
This high degree of localization aims to deliver an authentic player experience that truly resonates across the continent.
To ensure operators can maximize the offering, the studio includes both network and dedicated tables, utilizing Smart Studio technology for enhanced branding and customization.
Beyond the classic tables, the Bogota facility will also produce localized versions of international hits like Mega Roulette, with plans to roll out brand-new, market-specific game shows in 2026.
This significant expansion in Colombia solidifies Pragmatic Play’s commitment to forging new, impactful relationships and supporting operator growth throughout LatAm.
Paul Dever, Chief Executive Officer at ARRISE, commented on the quality and localization of the facility:
“We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America.”
Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the long-term vision:
“This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America. We’ve long recognised the immense potential of the region and remain committed to delivering premium, localised experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LatAm.”
