CreedRoomz has announced a significant strategic partnership with Betano, the prominent brand owned by Kaizen Gaming.
The agreement will see CreedRoomz’s entire portfolio of live casino games and innovative solutions integrated into the Betano platform, making them accessible to the operator’s extensive player base across key European markets.
This collaboration marks a crucial step in CreedRoomz’s continental expansion strategy, providing a major new distribution channel for its diverse content.
Betano’s customers will soon gain access to a wide range of classic live dealer games, including blackjack, baccarat, and roulette.
The integration will also feature CreedRoomz’s unique, specially developed titles such as the popular Richie Wheel and Richie Fruits Roulette, which are designed to offer a distinct and engaging player experience.
For Betano, the partnership allows for a substantial enhancement of its existing live casino lobby, diversifying its offering with proven, high-quality content.
The technical integration is already in progress, with the full suite of CreedRoomz games expected to go live on the Betano platform within the next few weeks.
This deal is the latest in a series of strategic moves by Betano to strengthen its global presence, following recent high-profile sponsorships and content agreements.
For CreedRoomz, it represents the company’s most notable partnership since its collaboration with Betfair in late 2023, underscoring its growing influence as a premier B2B supplier in the live casino vertical.
The deal is particularly focused on bolstering CreedRoomz’s presence in regulated markets like Denmark, where both companies see significant growth potential.
CreedRoomz Head of Live Casino:
“We are incredibly excited to share our new collaboration with Betano. Partnering with a brand of Betano’s calibre is a testament to the quality and appeal of our live casino offering. This collaboration is a key step in our continued European expansion, and we are particularly excited to enhance our footprint in key markets, especially Denmark. We share a common vision for delivering exceptional and entertaining experiences to players, and we are confident that our games will resonate strongly with the Betano audience.”
