Leading provider Octoplay has significantly expanded its presence in the UK iGaming market through a new partnership with iGaming powerhouse LiveScore Group.
The agreement will see Octoplay’s full suite of online slot content integrated into LiveScore Group’s popular UK-facing brands, LiveScore Bet and Virgin Bet.
This collaboration strengthens Octoplay’s foothold in the competitive UK market and continues its strategic focus on partnering with operators that successfully combine sports media, technology, and betting services.
The integration places Octoplay’s content alongside a prestigious roster of existing partners, which includes industry giants such as Flutter Entertainment, Entain, the Rank Group, Evoke, and the ComeOn Group.
The move highlights Octoplay’s success in collaborating with operators that prioritize innovation and a superior player experience, reinforcing its position as a preferred iGaming content supplier.
This partnership further cements the company’s growth trajectory as it continues to expand its global distribution network.
Octoplay now supplies its content to 11 regulated markets across Europe and North America, including key jurisdictions such as the UK, Sweden, Denmark, the Netherlands, Italy, Spain, Ontario, and New Jersey.
The collaboration with LiveScore Group is a key component of the company’s ongoing strategy to strengthen its presence in regulated territories worldwide.
For LiveScore Group, the agreement enriches its casino offering with a portfolio of premium, engaging content known to resonate well with UK players.
By incorporating Octoplay’s games, the operator continues to enhance its platform and deliver on its vision of providing the best possible betting and gaming experience to its customers.
The partnership is a strategic fit for both companies, built on a shared commitment to quality and innovation in the regulated iGaming sector.
Ralitsa Georgieva, Business Development Director at Octoplay, says:
Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets.
Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet adds:
Octoplay’s reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience.
