Global hospitality and entertainment giant MGM Resorts International has announced a significant partnership with BetBlocker, a registered charity that provides free-to-use gambling blocking software.
This major collaboration is designed to enhance player protection and responsible gambling efforts by making safer gambling tools more visible and accessible to customers across both digital and land-based properties.
As part of the agreement, MGM Resorts has prominently featured BetBlocker on its comprehensive Responsible Gambling webpage.
This digital resource hub, which offers players information on gambling myths, deposit limit tools, and signs of potential harm, now includes a dedicated subheading for the blocking software.
Furthermore, the BetBlocker app is now listed on the BetMGM platform as a recommended tool for restricting access to gambling sites, providing a direct and actionable resource for players seeking to control their online activity.
In a groundbreaking move for the land-based casino industry, the partnership extends to MGM’s physical locations in an unprecedented way.
BetBlocker is set to receive 13 hours of promotional screen time every day across 16 different MGM Resorts properties. This marks the first time the charity has been signposted so prominently on the floor of any offline casino, representing a highly visible commitment to safer gambling.
The software itself is a powerful tool that blocks access to thousands of regulated and unregulated gambling websites and apps across all major operating systems.
This multi-faceted partnership between MGM Resorts and BetBlocker sets a new standard for the industry.
By integrating these crucial safer gambling resources directly into its digital platforms and physical casino environments, MGM is taking a proactive and visible stance on promoting player well-being and ensuring that help is always within reach.
Pedro Romero, BetBlocker Chief of Safer Gambling Partnerships:
“We are very excited to announce that MGM Resorts International has partnered with BetBlocker to strengthen player protection efforts. This collaboration reflects a shared commitment to making safer gambling tools accessible, visible, and stigma-free ensuring that help is always within reach. Big thanks to the MGM team and specially to Garrett and Richard for their leadership and support in prioritising safer gambling and digital wellbeing.”
