The premium sports betting solutions provider, Kambi Group, has agreed to a long-term, multi-jurisdictional partnership with the online gaming operator, Glitnor Group.
The deal will see Glitnor replace its current B2B sportsbook provider and integrate Kambi’s award-winning Turnkey Sportsbook across its growing portfolio of online brands.
This strategic agreement will empower Glitnor’s full suite of casino brands, which includes Lucky Casino, Happy Casino, Flax Casino, and One Casino, with Kambi’s premium, end-to-end sportsbook technology and services.
The integration covers several key regulated markets in both Europe and the Americas, including Sweden, the Netherlands, and Ontario.
By leveraging Kambi’s robust betting engine, AI-powered trading capabilities, and acclaimed Bet Builder product, Glitnor aims to significantly elevate its sports betting offering and deliver a world-class experience to its players.
Founded in 2018, Glitnor Group is led by an experienced management team comprised of industry leaders who have founded some of the sector’s most renowned gaming brands.
The decision to switch to Kambi’s platform is a testament to the supplier’s market-leading technology and its proven track record of driving growth for its partners.
Kambi’s comprehensive solution also includes its extensive regulatory compliance expertise, which will provide Glitnor with peace of mind as it operates across multiple jurisdictions.
This partnership is a significant win for Kambi, welcoming another ambitious, multi-brand operator to its network.
For Glitnor, the collaboration provides the technological foundation necessary to achieve its long-term success and growth objectives in the competitive global sports betting market.
Werner Becher, CEO of Kambi:
“We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”
Richard Brown, CEO of Glitnor Group:
“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”
