The iGaming software supplier Soft2Bet has officially launched its innovative, mobile-first casino and sportsbook brand, Swiper, in the regulated Romanian market.
The platform is designed to cater to the modern player by incorporating an intuitive, swipe-based navigation system familiar from popular social media applications.
Swiper aims to redefine the user experience by allowing players to browse a curated selection of games with simple gestures, making content discovery faster and more engaging.
The platform also integrates short-form video content to deliver interactive experiences across its full suite of slots, table games, and live casino offerings, creating a dynamic environment that is highly optimized for mobile users.
The platform is powered by Soft2Bet’s proprietary Motivational Engineering Gaming Application (MEGA) technology.
This underlying framework is designed to enhance user engagement and retention through sophisticated gamification elements, including personalized missions, challenges, and other interactive features that reward player activity.
In addition to its unique navigation and casino games, the Swiper brand in Romania will also feature a comprehensive sports betting offering and promotions localized for the market.
This launch in Romania follows the recent successful introduction of the Swiper brand in Sweden, where it was similarly optimized for local players under a Spelinspektionen license.
The Romanian version of Swiper operates under a Class I license issued by the country’s National Gambling Office (ONJN), ensuring a secure, regulated, and responsible gaming environment for all players.
Yoel Zuckerberg, CPO at Soft2Bet:
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players. Customer experience is our top priority. We know what today’s players want—they value speed, simplicity and familiarity.”
