The world-renowned crash game Aviator has announced a new partnership with rising UFC star Diego Lopes, who will serve as the brand’s latest ambassador.
The 12-month agreement will see the Brazilian featherweight contender featured in a series of marketing campaigns designed to boost awareness of the game among his large and dedicated fanbase, particularly within his home country of Brazil.
This collaboration is a key part of a broader marketing deal between Aviator’s parent company, SPRIBE, and the UFC.
This larger partnership has already successfully integrated the Aviator brand into the world of mixed martial arts, with prominent branding inside the famous octagon and the creation of a brand ambassador fund. This fund allows SPRIBE to team up with top UFC athletes to promote the game globally.
Lopes is the latest high-profile fighter to join Aviator’s impressive roster of ambassadors, which already includes UFC champions and top contenders like Alex Pereira, Arman Tsarukyan, Johnny Walker, and Merab Dvalishvili.
His inclusion is particularly strategic, given his status as an MMA icon in Brazil, a market where Aviator has experienced significant momentum and growth in recent months.
The game, known for its fast-paced and social gameplay, has captured a massive audience, boasting over 60 million monthly players across thousands of online casinos.
By aligning with popular and dynamic athletes like Lopes, SPRIBE aims to enhance the brand’s appeal and reach new audiences.
The partnership will leverage Lopes’ thrilling fighting style and charismatic personality to introduce Aviator to his fans, drawing parallels between the excitement of a UFC fight and the suspense of the game.
