The top-tier online gaming operator Lottomart has announced a significant expansion of its partnership with the leading UK-based game studio, Blueprint Gaming.
The new agreement sees Lottomart implementing a direct platform integration for Blueprint’s content, a strategic move that follows a successful national TV campaign which showcased a range of the developer’s most popular titles.
This direct integration will allow Lottomart to enhance its offering by incorporating Blueprint’s full suite of in-game promotional tools.
Players will now have access to features like in-game Free Spins, Super Mode, Chained Bonusing, and the Big Win Board, all designed to create a more varied and engaging gameplay experience.
A key highlight of the expanded deal is the addition of Blueprint’s innovative Rapid Fire Jackpots™ system.
This feature offers players frequent jackpot opportunities with prize values ranging from £250 up to £7,500, running alongside Blueprint’s established Jackpot King network.
The decision to deepen the partnership was bolstered by Lottomart’s recent national TV campaign, which focused exclusively on Blueprint content.
The campaign prominently featured iconic games such as Fishin’ Frenzy and Eye of Horus, successfully driving player awareness and engagement.
For Lottomart, the new agreement provides increased flexibility in game implementation and marketing, ensuring a consistent and high-quality presentation of Blueprint’s content across all channels.
Chris Ruddock, Commercial Director at Lottomart, commented on the strategic importance of the partnership with Blueprint.
Our extended collaboration with Blueprint Gaming represents a significant step in our ongoing content development strategy. We look forward to building on our partnership, adding to Blueprint’s current game catalogue, and joining forces on marketing initiatives to deliver best in class experiences for our players.
The expanded deal reflects Lottomart’s commitment to strengthening its key supplier relationships and continuously developing its content library to meet market demand.
