In a significant move to bolster its position within the United Kingdom’s competitive gaming sector, B2B provider Incentive Games has announced a strategic partnership with the renowned operator, Lottoland.
The collaboration will see real-money titles from its Incentive Studios division integrated into Lottoland’s extensive platform, reaching a substantial player base across the country.
This agreement marks another crucial milestone for Incentive Games following its recent acquisition of a UK Gambling Commission (UKGC) license earlier this year.
The partnership with Lottoland, a distinguished name across lottery, casino, and sports betting verticals, provides an ideal opportunity for Incentive Studios to showcase its innovative approach to game development to a wide and established audience.
Lottoland’s customer base of over 20 million players is set to gain access to Incentive Studios’ latest suite of games starting this September.
The initial rollout will include the provider’s signature crash, tower, and arcade-style games. These titles, already popular in various international markets, are specifically designed to be mobile-friendly, fast-paced, and engaging, aiming to enhance player retention and deliver fresh entertainment experiences.
For Lottoland, the collaboration serves to further diversify its already comprehensive games portfolio, reinforcing its commitment to providing its customers with a wide array of high-quality gaming options.
The partnership is poised to deliver mutual benefits, combining Incentive Studios’ modern game design with Lottoland’s formidable market reach.
Executive Commentary:
Ahmed Baker, Chief Commercial Officer at Incentive Games:
Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players. This collaboration gives us the perfect opportunity to keep learning while pushing the boundaries of what real-money gaming can deliver.
Nigel Birrell, Group CEO at Lottoland:
We look forward to working with Incentive Games to broaden further our games portfolio for our 20+ million customers. We have been impressed with their innovative approach and their focus on delivering what we need.
