The acclaimed iGaming aggregator and content supplier, Relax Gaming, has entered into a significant new agreement with the global online betting giant, bet365.
This strategic partnership will see Relax Gaming’s entire suite of proprietary and aggregated casino content launch on bet365’s platform in Italy.
The deal marks a major milestone in Relax Gaming’s European expansion strategy, providing the company with access to a substantial new audience in one of the continent’s largest regulated online gaming markets.
Players on bet365’s Italian platform will now be able to enjoy Relax Gaming’s most popular and high-performing proprietary slot titles, including hits like Money Train 3, Book of Power, and Net Gains.
In addition to its in-house content, the agreement also includes a vast selection of third-party games delivered through Relax’s powerful aggregation network, offering a diverse and comprehensive new range of entertainment to bet365’s established customer base.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, highlighted the strategic importance of the partnership.
Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.
A spokesperson for bet365 commented on the quality of Relax Gaming’s portfolio.
Relax Gaming has built a strong reputation for innovation and quality and we’re pleased to welcome their content to our Italian offering. Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.
This agreement is the latest in a series of strategic developments for Relax Gaming, which has been actively strengthening its product roadmap and senior leadership team.
The company recently made several key executive appointments and opened a new office in Belgrade earlier this year to support its continued growth.
