In conjunction with Responsible Gaming Education Month this September, DraftKings is launching a new campaign designed to encourage the use of its responsible play tools specifically for NFL.
The month-long initiative is highlighted by a major sweepstakes that rewards customers for engaging with the operator’s player protection features. Prizes from Draftkings include tickets to NFL games and a grand prize trip to Super Bowl LX in 2026.
The campaign specifically incentivizes the use of tools like My Budget Builder and My Stat Sheet. According to the company, My Budget Builder, which was introduced in June 2025, has already seen positive early adoption.
This tool complements My Stat Sheet, a feature that provides users with a personalized overview of their gameplay activity. Since its launch, approximately 3.4 million customers have utilized My Stat Sheet to monitor and review their play.
As the NFL season kicks off, DraftKings is leveraging technology-driven programs to help customers make more informed decisions.
The operator is also sharing its new Code of Responsible Play with its user base to provide clear guidance. This initiative follows other high-profile efforts, including a recent responsible gaming ad created in partnership with the UFC.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, commented:
We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way. As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience.
This campaign recognises and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves.
