Casimba Gaming, a well-established operator of over 20 online casino brands, has officially entered the competitive sports betting market with the launch of its new sportsbook, 247bet Casino.
This strategic move marks the company’s first foray into sports wagering and represents a significant diversification of its product portfolio.
The Gibraltar-based company has confirmed that the brand will initially target the UK market, operating under the reputable UK Gambling Commission licence held by its platform partner, White Hat Gaming.
Following its UK debut, Casimba Gaming has ambitious plans for expansion into other regulated markets across Europe and North America.
The company intends to secure a Malta Gaming Authority (MGA) licence to facilitate this future growth. The 247bet Casino platform is powered by Altenar’s robust sportsbook technology, ensuring a comprehensive and reliable betting experience.
To enhance user engagement and retention, the brand has integrated advanced CRM and gamification tools from Smartico, while its affiliate program will be managed through the NetRefer platform.
Casimba Gaming has described the launch as a “natural next step” in its evolution, building upon its considerable success and growth in the online casino sector.
The company has actively expanded its footprint in recent years through strategic market entries and content partnerships. In 2024, it launched Igni Games, a Pay and Play casino site in Finland, and in 2023, it enriched its network by integrating game portfolios from prominent suppliers BGaming and Swintt.
The launch of 247bet Casino is a clear indication of Casimba Gaming’s intent to become a multi-vertical iGaming operator.
The company is already actively recruiting a Sportsbook Product Manager to oversee the brand’s strategic roadmap and promotional activities, signalling a long-term commitment to making a significant impact in the global sports betting arena.
Jon Liska, Chief Product Officer at Casimba Gaming, said:
Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever. With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.
