FDJ United has reaffirmed its commitment to UK boxing by renewing its long-standing sponsorship agreement with Queensberry Promotions.
The multi-year extension ensures the partnership, which originally began in 2016, will continue to see FDJ’s prominent brands, including Unibet and 32Red, featured across Queensberry’s high-profile UK events.
The renewal comes at a pivotal time for Queensberry, which is preparing for a series of major fights. The partnership’s public-facing activities will relaunch at the British and Commonwealth Championship fight between Jack Rafferty and Mark Chamberlain on August 23.
This event will also mark the anticipated return of the ‘Unibet Lowdown’ digital series, a cornerstone of the collaboration that provides fans with exclusive behind-the-scenes content. The new season will premiere with an in-depth interview featuring boxing star Josh Taylor.
Frank Warren, the founder of Queensberry Promotions, celebrated the deal, stating,
We are very happy to be renewing our partnership with Unibet just before we enter into a sequence of blockbuster fights and shows.
The Unibet Lowdown series has historically offered comprehensive fight week coverage, including press conferences and weigh-ins, featuring notable figures like Daniel Dubois and Anthony Yarde. Sam Mead, General Manager UK at FDJ United, highlighted the partnership’s legacy, noting it “has helped to showcase our Unibet-sponsored content alongside some of the most iconic nights in boxing history.”
This strategic marketing move follows FDJ United’s recent rebranding and its H1 2025 financial report, which posted revenue of €1.87 billion.
Despite a slight group-level decline and a dip in online gaming revenue, particularly in the UK, the company plans to increase promotional activity in the second half of the year to bolster its performance in regulated markets.
