Top-tier developer Greentube, the digital gaming and entertainment division of Novomatic, has announced a significant partnership with Zeal, one of the leading lottery providers in Germany.
This latest agreement will see a diverse portfolio of Greentube’s renowned online slots launch on Zeal’s popular Lotto24 and Tipp24 platforms, further strengthening the supplier’s foothold in the regulated German iGaming market.
At the heart of this new offering is the legendary Book of Ra game series. More than just a popular slot, this title is an industry phenomenon that has captivated players for nearly two decades and is widely credited with pioneering the “Book of” mechanic.
The inclusion of this iconic game, along with other player favorites, allows Zeal to substantially enhance its gaming vertical with premium, proven content that is already well-known and trusted by the local player base.
The deal allows Zeal to significantly enhance its gaming portfolio with high-quality, proven content that resonates strongly with the local player base.
Alex Green, VP of Games at Zeal Germany, commented on the milestone agreemen:
Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love. We see strong potential in this partnership.
This deal closely follows another strategic move by Greentube in Germany, having signed a similar content agreement with bet365 just a few weeks prior.
These successive partnerships may signify a positive shift in a market that many industry insiders have described as stagnant due to slow regulatory evolution. With recent figures placing Germany’s channelisation rate at a concerning 50.7%, such high-profile collaborations are crucial for driving players towards the regulated market.
By integrating top-tier content from trusted suppliers like Greentube, regulated operators can present a more compelling and secure alternative to the black market.
This deal, following Greentube’s recent German partnership with bet365, suggests a concerted effort by major industry players to invigorate the regulated space.
Julia Schagerl, Regional Manager at Greentube, added:
Zeal is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.
In conclusion, the Greentube-Zeal partnership serves as a positive indicator of growth and a strategic step towards improving channelisation and strengthening the regulated German iGaming sector.
