EveryMatrix has achieved a significant milestone in its North American expansion strategy, launching its flagship CasinoEngine iGaming integration platform for the first time in the region with tier-one operator Pinnacle.
The launch powers Pinnacle’s new online casino offering in the regulated market of Ontario, Canada, and represents a major extension of the two companies’ long-standing global partnership.
While EveryMatrix’s productivity platform has previously supported Pinnacle’s global casino operations, this new agreement marks the debut of its core platform technology in North America.
The integration provides Pinnacle’s Ontario players with a world-class casino experience, supported by a powerful and flexible backend system.
The launch is being executed in phases, with the next stage set to involve the integration of BonusEngine, EveryMatrix’s advanced cross-vertical bonusing tool.
This will provide the Pinnacle Ontario brand with access to a comprehensive suite of promotional options and an AI-powered anti-abuse solution, Bonus Guardian.
Looking ahead, Pinnacle plans to incorporate additional tools from EveryMatrix’s broader EngageSuite, further enhancing its ability to create tailored marketing campaigns, effectively segment its player base, and deliver customized rewards.
This comprehensive toolkit will empower Pinnacle to craft a highly competitive and engaging digital entertainment experience for its Canadian customers.
Stian Enger Petersen, CEO of Casino at EveryMatrix, commented on the landmark achievement:
This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time. We are delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.
The move solidifies EveryMatrix’s position in North America, where it already holds licences in Ontario and several key US states, including New Jersey, Pennsylvania, and Michigan.
