The Catawba Two Kings Casino and the NFL’s Carolina Panthers have announced a landmark multi-year partnership, making the casino an official partner of the team.
This major agreement is set to significantly boost the casino’s brand recognition and solidifies its position as a key entertainment destination in the Carolinas.
Beginning with the 2024-2025 NFL season, the partnership will give the casino exclusive branding rights and promotional opportunities. Fans will see prominent Two Kings Casino signage inside the Panthers’ Bank of America Stadium. The deal also includes unique hospitality packages, which will create special VIP experiences for both casino patrons and Panthers fans during home games.
The collaboration will extend far beyond the stadium. The agreement includes plans for wide-reaching digital campaigns across social media and other online platforms, aiming to connect with the Panthers’ large and passionate fanbase.
Both organizations have also committed to working together on community engagement initiatives that will benefit communities across both North and South Carolina.
Operated by the Catawba Nation in Kings Mountain, North Carolina, the Two Kings Casino has been focused on a strong regional growth strategy, and this high-profile deal is a central part of that plan.
Scott Swenson, the casino’s Vice President of Marketing, expressed his excitement about the agreement. He stated that the partnership provides an “incredible platform to reach new audiences while offering unforgettable experiences.”
The Carolina Panthers also welcomed the deal. Jake Burns, the team’s Chief Revenue Officer, highlighted the shared values between the two brands, particularly their commitment to entertainment and community.
This partnership is part of a growing trend across the United States that sees major professional sports teams and gaming companies joining forces. As sports betting becomes legal in more states, these types of brand collaborations are becoming increasingly common.
While sports betting is not yet available in North Carolina casinos, this strategic partnership positions both the casino and the team for any future changes in the state’s gaming laws.
