Brazil has rapidly emerged as the fastest-growing market for the leading gambling harm prevention charity BetBlocker, which has registered over 20,000 new active users in the country since the start of 2025.
This explosive growth highlights a significant demand for responsible gaming tools within Brazil’s newly regulating online betting landscape.
The charity attributes this success directly to its strategic focus on localization. In September 2024, BetBlocker launched a dedicated Portuguese version of its software, making its services fully accessible to the Brazilian population.
This free tool empowers individuals by allowing them to block themselves from a comprehensive database of over 90,000 gambling websites and 1,500 mobile applications, providing a powerful layer of self-managed protection.
Reaching 20,000+ active users in Brazil is a key part of BetBlocker’s wider global expansion strategy. The organization has been actively increasing its international reach with the recent launches of Serbian, Japanese, and French versions of its app.
In parallel, BetBlocker is strengthening its footprint in North America, having recently joined the National Council on Problem Gambling (NCPG) as its only Gold Non-Profit Member to enhance awareness and support in the highly competitive US market.
The effectiveness of this language-focused approach confirms the charity’s core principles. Founder and Trustee Duncan Garvie has previously emphasized that providing support in a user’s native language can increase engagement by up to tenfold, especially for those seeking help during moments of crisis.
BetBlocker’s success in Brazil serves as a powerful case study, demonstrating the critical need for accessible, localized safer gambling tools as new iGaming markets continue to develop worldwide.
