Greentube, the digital gaming and entertainment division of Novomatic, has significantly enhanced its position within Ontario’s regulated online market through a new partnership with global operator bet365.
This latest agreement introduces a selection of Greentube’s premier slot titles to bet365’s extensive player base in the Canadian province.
The content, which includes popular games such as Piggy Prizes, Thunder Cash, and titles from the acclaimed Diamond Cash series, has been rolled out via a direct platform integration.
This launch is a natural extension of the robust commercial relationship between the two companies, which already have successful partnerships in other regulated jurisdictions, including the United Kingdom and New Jersey.
For Greentube, the move represents a key step in its strategic objective to broaden its footprint across North America.
This expansion into Ontario is consistent with Greentube’s recent growth trajectory throughout the continent. In June 2025, the supplier entered the Pennsylvania market in collaboration with Caesars Entertainment.
David Bolas, Greentube Commercial Director, commented:
This collaboration marks a significant milestone in strengthening our presence in the region. Canada has consistently ranked among our top three growth markets over the past two years.
A bet365 spokesperson said:
Welcoming Greentube’s impressive collection of games to our online casino in Ontario is an incredibly positive development for us.
This followed an earlier exclusive launch in Delaware with Rush Street Interactive’s BetRivers brand.
The company also holds a strong presence in New Jersey, demonstrating a clear and determined strategy to establish itself as a leading provider in key regulated states.
Beyond North America, Greentube continues to pursue global growth, having recently initiated operations in South Africa in April 2025 through a deal with Supabets.
By reinforcing its partnership with a top-tier operator like bet365, Greentube not only increases its market share in Ontario but also solidifies its reputation as a trusted provider of high-quality casino content to regulated markets worldwide.
