Gaming operator Premier Bet has renewed and significantly expanded its collaboration with former UFC Heavyweight Champion Francis Ngannou, appointing him as its Pan-African Brand Ambassador in a deal extending through 2027.
Ngannou, who is also the Chairman of PFL Africa and has successfully transitioned into professional boxing, will now represent the brand across the entire continent.
His role will involve being featured in comprehensive marketing campaigns, participating in promotional events, and supporting corporate social responsibility initiatives in multiple African nations.
The partnership is designed to leverage Ngannou’s prominent status as a global combat sports icon and his inspiring personal story, which saw him rise from humble beginnings in Cameroon to achieve international acclaim.
Commenting on the partnership expansion, Alexandre Qader, Director of Operations at Premier Bet Cameroon, stated:
We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same vision. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
This expanded agreement builds upon an initial ambassadorial relationship that began in 2023.
Ngannou himself also commented, adding:
We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.
The announcement aligns with Premier Bet’s ongoing strategy to strengthen its market presence across more than 20 African countries.
This growth was recently highlighted by a content partnership with 7777 Gaming, which added over 150 mobile-first casino and instant games to the operator’s portfolio.
