Renowned sportsbook technology supplier Kambi Group has reinforced its long-standing collaboration with leading operator LeoVegas, announcing a partnership extension that will run until at least 2027.
This renewed agreement marks a significant evolution in their relationship, as the operator will integrate Kambi’s advanced Odds Feed+ solution while continuing its strategic migration to a proprietary sportsbook platform.
The original turnkey sportsbook arrangement, which commenced in 2016, will now be supplemented by this new data-focused deal.
As part of its platform shift, LeoVegas, which is owned by MGM Resorts, will leverage Kambi’s sophisticated data feed. This integration will also extend to its sister brands, including BetMGM, BetUK, and Expekt.
While the turnkey service agreement is set until 2027, the collaboration on the Odds Feed+ solution is structured to continue beyond that date, signalling a deeper, more specialized long-term integration.
Werner Becher, CEO of Kambi, commented on the development, highlighting the success of the nearly decade-long alliance.
He stated that LeoVegas’s decision to secure the Odds Feed+ solution for its own platform is a strong endorsement of Kambi’s high-quality trading capabilities and ushers in a new phase for the successful partnership.
Kambi CEO Werner Becher said:
Our valued partnership with LeoVegas dates back almost 10 years, and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.
This partnership extension with Kambi Group comes during a period of significant transformation for LeoVegas following its 2022 acquisition by MGM Resorts.
The operator has seen major executive changes, including the recent departures of co-founder and CEO Gustaf Hagman and Chief Commercial Officer Chris Welch.
For Kambi, the deal follows another recent partnership renewal with the Dutch operator Jacks.nl and its Q1 financial report, which posted revenues of €41.5m ($48.8m).
