A new player, FusionPlay, has officially entered the iGaming sector with the launch of a game aggregation platform designed to simplify content integration for online casino operators.
Founded by EvenBet Gaming CEO Dmitry Starostenkov and led by CEO Alexandra Artemova, the Belgrade-based company aims to remove common barriers to entry and growth through a flexible, performance-based model.
The FusionPlay platform provides partners with access to a vast portfolio of over 15,000 games from more than 230 providers, all accessible through a single API integration.
The company says its technology allows for a rapid deployment process, enabling operators to go live with the content library within seven days.
A key differentiator for the new platform is its unique commercial structure. Fusion Play offers a “no growth-no fees” model for the first three months, allowing operators to access the full content suite without incurring costs unless they surpass specific gross gaming revenue (GGR) or user thresholds.
This approach is designed to lower the financial risk for startups and streamline market entry for established brands.
The platform also provides data-driven content recommendations to help operators optimize game performance across different regions.
