1X2 Network Enters Finnish Market via Strategic Partnership with Veikkaus

1X2 Network has officially entered the Finnish iGaming market through a landmark content agreement with the state-owned operator Veikkaus.

1X2 Network has officially entered the Finnish iGaming market through a landmark content agreement with the state-owned operator Veikkaus.

Facilitated via the Light & Wonder distribution network, the deal brings a curated selection of titles from Iron Dog Studio and Prospect Gaming to Finnish players for the first time.

Initial Portfolio Rollout

The debut features 10 high-performance slots, including 3 HOT CHILLI PEPPERS, BURN IN HELL, and PIÑATA GO GO. This move aligns with Veikkaus’ commitment to diversifying its library with responsible, engaging content.

Kevin Reid, CEO of 1X2 Network, stated:

“We are delighted to partner with Veikkaus and bring our games to players in Finland… this launch represents an exciting opportunity for us to introduce titles from our flagship studios to a brand-new audience.”

Riikka Seppänen, VP, iCasino at Veikkaus, echoed the enthusiasm:

“We believe [these games] will resonate well with our players while supporting our commitment to delivering high quality and responsible entertainment.”

The integration underscores the importance of Light & Wonder as a vital route to market for independent studios seeking entry into highly regulated European jurisdictions.

  • Dimitri Dimitrov Chief Content Officer

    Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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