iGaming Real Talk has released an exclusive interview from AIBC Eurasia in Dubai featuring Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, where the company unveiled its innovative RecSys (AI Game Recommendation System).
Khachatryan detailed how RecSys goes far beyond traditional recommendations. It reads player emotions in real time, understands context, and instantly suggests the next best action for operators.
Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, said:
“You can understand your customer’s emotions in real time and suggest the next best action. We are building intelligent systems which can reason and act.”
With over ten years in AI and a background in banking and fintech, Khachatryan explained how SoftConstruct built a dedicated AI Center of Excellence by recruiting top talent from outside the industry. The result is production-ready agentic AI, including RecSys, that empowers operators to run personalised campaigns, automate decisions, and deliver Netflix-style individualised player experiences.
Surya Palli, Host of iGaming Real Talk, said:
“SoftConstruct is essentially building a Netflix-style personalised experience for the iGaming industry, where every player gets a lobby made just for them.”
The discussion also covered responsible gaming, where AI detects risky behaviour faster and more consistently than human teams, recommending timely breaks while balancing protection with sustainable growth.
Khachatryan stressed the need for explainable, controlled AI:
“AI should help teams perform five times better rather than replace them… Without proper boundaries, short-term momentum boosts with AI can actually hurt your company in the long term.”
Operators can now manage campaigns, personalisation, risk, and more through simple chat interfaces with at least 85% accuracy from the first interactions. Watch the full interview on iGaming Real Talk YouTube Channel.
