Mobile-first iGaming software supplier Hacksaw Gaming has finalized a new commercial distribution agreement alongside prominent domestic gaming operator MagicBet.
The integration introduces Hacksaw’s portfolio of video slots and scratch cards to the operator’s digital platform, marking the supplier’s 17th live operator partnership within the regulated Bulgarian market.
Blending Retail Heritage with Digital Distribution Networks
MagicBet commands a substantial land-based gaming heritage combined with an accelerating digital expansion track. Originally established in 1992, the land-based operator has constructed a comprehensive nationwide brick-and-mortar footprint consisting of more than 40 high-end gaming halls spanning major metropolitan cities, including Sofia, Plovdiv, and Burgas.
Operating digitally under a formal interactive license distributed by Bulgaria’s National Revenue Agency (NRA), MagicBet’s online casino portal features a diverse catalog of over 1,000 certified slot titles. The partnership allows the operator to leverage Hacksaw’s specialized game mechanics to further optimize player lifetime value and strengthen its position in one of Europe’s most mature regulatory landscapes.
Driving European Product Reach
Marcus Cordes, Operational CEO of Hacksaw Gaming, noted that the collaboration successfully matches local market legacy with modern interactive technology:
“We’re pleased to continue building our presence through partnerships like this across European markets. MagicBet brings a strong combination of local heritage and digital ambition in the Bulgarian market, and we’re excited to see our titles go live on their platform.”
Kliment Kunsh, Casino Manager at MagicBet, added that Hacksaw’s distinct gameplay formats provide immediate strategic value to their growing digital lobby:
“We’re excited to partner with Hacksaw Gaming and bring their portfolio to our players at MagicBet in Bulgaria. Hacksaw’s innovative approach, engaging game mechanics, and strong player appeal make them a valuable addition to our offering. We’re confident this collaboration will further enhance the overall player experience and strengthen our position in the market.”
